We Ask Greg Verdino: What Makes a Confident Social Brand?
Last week while we were at BlogWorldExpo 2009, we asked a few smart people what they thought made a confident social brand. I spoke with folks from agencies, from monitoring firms, and from brands. This is our first video, featuring Greg Verdino from Crayon. His take? If you’re already a confident brand, confident enough to stay true to the brand, you’re most of the way there
