The Social EnthusiastSeveral years ago, online shopping was still a novelty. Now, it’s safe to say that most of the world has embraced e-tailing. In fact, online retailers earned $27 billion this past holiday season. It’s not a surprise that many retailers are using social media to communicate with consumers. One of my favorite local boutiques, General [...]
Trying to pick a Derby winner is almost as hard as finding the perfect hat to wear to the track. (Okay, maybe it’s a tiny bit more difficult to predict who will win, but not by much). In my last post, I examined how social media has changed the sports industry, including the Kentucky Derby. [...]
Ah, Derby. Before I moved to Louisville, I had never seen a city so crazy about a single sporting event. I’m originally from Bloomington, Indiana and sure, we love our basketball, but nothing can compare to the whirlwind that is the Kentucky Derby. Without a doubt, social media has altered the way we live our [...]
“How can I use Twitter to increase my sales?” “What’s the best way to reach out to my customers using Twitter?” “What exactly is a Tweet?” If you work in client services like I do, you probably get asked these questions on a daily basis. (And it’s a good thing to be asked [...]
When you hear the words “online community” do you immediately think of a branded social network? A Ning network? A Facebook Fan Page? What about a discussion forum or message board? Or a corporate blog? Many times, businesses get locked into a certain model or mindset when it comes to thinking about online community sites. The truth is, there are many different models for adding a collaborative, community-building element to your brand’s web presence. It’s important to consider several different factors when deciding how to begin building your brand’s online community.
