The Social Enthusiast

Everybody has an iPhone, and every corporation thinks they need to have an app! However, the real question is, “does your brand really need an iPhone app?” With the increasing rise in popularity of the iPhone, its easy to think that the only way to reach the consumer is through the latest and hottest trend. Sounds good, but before you run off and spend thousands of dollars having an app designed for you, it would help to answer a few questions.

Adding social media as a communications channel begins with the efforts of internal social media evangelists for many companies. If you’ve added social media activity to your work responsibilities, it’s important to make the best possible use of your available time. For one thing, it’ll help you keep your sanity, for another, it makes it easier to combat the almost-universal “are you wasting time on the internet?” question. Here are a few tips to help.