The Social EnthusiastI read a ton of business-related books. If it has to do with branding, retail, or Starbucks, there’s a good chance I’ll read it. A friend of mine recently recommended that I check out “The Trump Card,” Ivanka Trump’s first book. To be clear, I’m a huge fan of Ivanka. I admire her professionalism and [...]
Several years ago, online shopping was still a novelty. Now, it’s safe to say that most of the world has embraced e-tailing. In fact, online retailers earned $27 billion this past holiday season. It’s not a surprise that many retailers are using social media to communicate with consumers. One of my favorite local boutiques, General [...]
In every industry there are challenges to entering the social space, but nothing can be more stringent than the banking industry. However, if they’re willing to work through these challenges, there are banks that are using social media effectively. In every industry there are trendsetters. Here are a few ways how banks are using social [...]
If you’re considering implementing social media as part of your marketing portfolio don’t let the fear of negativity keep you from endless opportunities.
Ah, Derby. Before I moved to Louisville, I had never seen a city so crazy about a single sporting event. I’m originally from Bloomington, Indiana and sure, we love our basketball, but nothing can compare to the whirlwind that is the Kentucky Derby. Without a doubt, social media has altered the way we live our [...]
Image by supivas via Flickr The key to healthy living is making sure you exercise and eat a healthy diet. It would be great if we could maintain our shape and health by just eating sweets all the time, but we know it doesn’t work that way. Developing a digital strategy is like eating healthy. [...]
