The Social Enthusiast

…few people will argue that social media doesn’t have clear, distillable value to companies. Social media monitoring, in my opinion, is one of the most easily translatable value-driven elements of corporate social media, especially when viewed as an add-on to existing brand research efforts.

One of the most compelling and confounding questions in social media is how to determine success or failure? Return on Investment is a persistent topic among social media professionals. It’s not that there aren’t plenty of things that you can measure. The question is, what should you measure, and what do those numbers mean in terms of business objectives?