The Social EnthusiastI read a ton of business-related books. If it has to do with branding, retail, or Starbucks, there’s a good chance I’ll read it. A friend of mine recently recommended that I check out “The Trump Card,” Ivanka Trump’s first book. To be clear, I’m a huge fan of Ivanka. I admire her professionalism and [...]
If you haven’t guessed it by now, the first Saturday in May is my favorite day of the year, which is why I keep writing about all things Derby-related. But there’s another reason—I see many similarities between social media and horse racing. No, really. Let’s talk betting for a second. If you ever been to [...]
Ah, Derby. Before I moved to Louisville, I had never seen a city so crazy about a single sporting event. I’m originally from Bloomington, Indiana and sure, we love our basketball, but nothing can compare to the whirlwind that is the Kentucky Derby. Without a doubt, social media has altered the way we live our [...]
I agree that integration is an important goal for agencies who want to offer both digital and traditional services. In fact, in my opinion, integration between traditional and digital/social is the biggest challenge facing advertising agencies and public relations firms right now. That said, integration is an incredibly difficult process. I have a hard time believing that there’s One True Way to get there. If you’ve committed to a strategy to get there and you’re making progress, kudos to you, I say.
