The Social EnthusiastImage by Deibu via Flickr Have you ever met anyone that doesn’t like surprises? Now, I’m not talking about surprises like losing your job or something tragic. I’m speaking of surprises that bring a positive response. A few years ago I was pleasantly surprised when my family threw a surprise birthday party for me. I [...]
Everybody has an iPhone, and every corporation thinks they need to have an app! However, the real question is, “does your brand really need an iPhone app?” With the increasing rise in popularity of the iPhone, its easy to think that the only way to reach the consumer is through the latest and hottest trend. Sounds good, but before you run off and spend thousands of dollars having an app designed for you, it would help to answer a few questions.
