The Social EnthusiastContinuing on from last week’s coverage of BlogWorldExpo 2009. We ask Justin Levy, general manager of New Marketing Labs, what makes a confident social brand. His take? It’s about having enough confidence to be human.
Last week while we were at BlogWorldExpo 2009, we asked a few smart people what they thought made a confident social brand. I spoke with folks from agencies, from monitoring firms, and from brands. This is our first video, featuring Greg Verdino from Crayon. His take? If you’re already a confident brand, confident enough to stay true to the brand, you’re most of the way there
