Posts Tagged 'bwe09'
We Ask Greg Verdino: What Makes a Confident Social Brand?
Last week while we were at BlogWorldExpo 2009, we asked a few smart people what they thought made a confident social brand. I spoke with folks from agencies, from monitoring firms, and from brands. This is our first video, featuring Greg Verdino from Crayon. His take? If you’re already a confident brand, confident enough to stay true to the brand, you’re most of the way there
BlogWorldExpo 2009: The Good, The Bad, and The Ugly
David and I are back from this year’s BlogWorldExpo. I had a great time, learned a lot and got the opportunity to meet several people in real life that I’d previously only known online. We did manage to snag a few smart folks and ask them our big question: “What makes a confident social brand?” I’ll be posting the answers in video form here later this week






