How to Recommit to Your Corporate Blog
One of the most effective ways to communicate with your customers is through a corporate blog. Being able to provide useful content to your readers can be effective in creating brand awareness, thought leadership, as well as provide opportunities for your content and ideas to be shared across social media platforms.
However, many corporate blogs are started and left to die in the blogosphere. In the beginning they had good intentions, but due to lack of focus they slowly fad away.
I would imagine that the overall understanding of the effectiveness of having a blog hasn’t changed, it’s usually loosing momentum and purpose that becomes the deal killer.
Here a few ideas that could kick-start your corporate blog.
1. Establish goals and purpose of your blog.
2. Set specific goals for the first 30-60 days.
3. Draft an editorial calendar for the next 30-60 days.
4. Assign writing assignments with deadlines to all who are on your blogging team.
5. Have 1-2 weeks of post schedule to publish in advance.
6. Evaluate web analytics after the first 30 to determine your effectiveness in regards to your goals.
As you commit to producing content on a regular basis, you’ll begin to see traffic results to your blog, comments to your blog posts, and your content being shared on social networks.
Remember, that readers want to know more than just your products and your pitch. You want to provide insights and information that bring value to your readership.
image credit: spieri sf
