The Social Enthusiast

Gone are the days of the mentality, “if you build it they will come.” It takes a lot of hard work, dedication and patience to build a blog that generates a high volume of traffic. However, with a little strategy and consistency you’ll begin to see measureable results.

Here are a few recommended strategies.

Set a Goal
If you are truly going to see the results you want it’s vital to start with a goal. Set a goal for how many unique visitors, page views, time of site, and bounce rate. You’ll also want to have a conversion goal. What do you want your readers to do after they read your latest post? Do you want them to subscribe to your RSS feed or newsletter or maybe check out a product that’s relevant to the post? Whatever conversion goal you decide to focus on, make sure it’s a part of your initial strategy.

Also, you’ll want to set a goal for how many posts you plan on writing per week. The more content you produce the better the opportunity you have to build your audience, and rank well with the search engines.

Provide Great Content
The reason why people will continue to return to your blog is the valuable content that you provide. Make sure your content is informative and adding value to your reader. Keep in mind that content doesn’t just have to be text it can also be images, videos, and audio clips. They all provide great additions to your content menu.

Increase Your Online Presence
Building your online presence is key to generating readership, as well as positioning yourself as a thought leader in your specific niche. Make sure your blog is not only listed in niche directories, but also be a conversationalist with the social media space. Social media and networking sites are great tools to build your online presence.

Promote Your Content
It’s OK to promote your blog and content. However, the key is making sure your adding value to those in your circle of influence and not just spamming them with your latest “promotion.” Also, make sure your offline promotions point to your online content.

Encourage Conversation
Don’t be afraid of blog comments. Yes, there may be the rare negative comment, but the percentage is a lot lower than you think. Blog comments are another great way to listen and engage with your audience.

Is your corporation already blogging? What are you doing to drive traffic? Feel free to leave a comment. I would be interested in knowing your thoughts.

Related articles by The Social Enthusiast and Zemanta

• 3 Ways To Cross Promote Your Content And Get More Loyal Readers (howtospoter.com)
• How Social Media Is Like Sharecropping (conversationagent.com)
• Encouraging Comments on Your Corporate Blog (The Social Enthusiast)