Diversifying Your Digital Marketing Strategy
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The key to healthy living is making sure you exercise and eat a healthy diet. It would be great if we could maintain our shape and health by just eating sweets all the time, but we know it doesn’t work that way.
Developing a digital strategy is like eating healthy. It requires incorporating a multi-facet approach to communicating your message.
Here are a few things you should considering adding to your digital cookbook.
Social Media
The solution isn’t trying to locate the new and shinny tool. It’s finding out what community your customers are hanging out in and then going and creating listening and conversation channels there. Keep in mind that social media is… social. That means it’s conversational. This is the secret to what makes it effective.
Email
Contrary to what some may say, email is not dead. As a matter of fact, it’s one thing that everyone online has in common. Utilize all opportunities to build your list and communicate to your community of subscribers. Give them a reason to subscribe and provide them with exclusive content. Educate and inform first, sell and promote second.
Mobile
Mobile is bigger than just smartphones. Think mobility. How people are consuming content is evolving quickly. Consumers want to be able to access content from anywhere. Whether that is from a smartphone, an iPad, or an netbook, consumers are emailing, sharing, producing content without being strapped to a location. In some cases even in real time.
At the very least, your web site should be able to be optimized to be viewed on a mobile device. From there you can begin to strategize whether or not mobile applications are part of your digital marketing plan.
Search Engine Optimization
If the search engines can’t find you, don’t expect a lot of traffic from Google, Yahoo or Bing. Making sure your web site has been optimized for organic search results is key to your digital strategy.
There are other components that can be added to your overall strategy, but these four things are foundational, as you communicate and engage your consumers.
