Day 11: Don’t Be Self-Centered
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
Relationships where one partner thinks “it’s all about me” rarely last very long. While some people may be attracted to a bigger-than-life persona in the short term, few people really want to be the “Bond girl” or the “arm candy” in a couple over the long haul.
How does this play out in your brand’s relationship with its prospects, customers and avid fans? In your copy and content.
Take a hard look at the copy on your company’s website, or your print advertising for that matter. Does it sound more like “check out how awesome we are!” or more like “check out how awesome you’ll be with us!”
One of those approaches might impress people for the short term, but the other one will bring them one step closer to falling in love with your brand.
Take a guess which one is which.
