Day 10: A Few Gifts Never Hurt
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
Valentine’s Day is fast approaching. Whether your beloved left a copy of The Five Love Languages lying around conspicuously open to the “Gifts” chapter, or has been walking around the house singing “Diamond’s Are a Girl’s Best Friend,” it’s likely that you’ve given some thought lately to expressions of affection that are more tangible than a kiss on the cheek or a really great compliment.
The Beatles may have known that you can’t buy love, but affection is somewhat more negotiable. As Madonna sang way back in the 80s, we are living in a material world. And one way to endear your brand to consumers is by, well, giving them stuff.
For a brand, that may look like an online contest or sweepstakes to court people who aren’t already passionate fans. It may be the surprise and delight elements of a brand ambassador program to reward those who already love you.
It doesn’t have to be expensive, but it does have to be special. It has to authentically reflect you as the giver, and be genuinely desirable to the intended recipients.
It should be memorable, and it should get the recipients talking about you to all their friends.
Because an engaged, passionate brand fan? Is priceless.
