Day 9: Don’t Take Yourself Too Seriously
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
"be with me" courtesy Mart1n on sxc
On a first date, it’s best to keep the conversation light-hearted and casual. There’s no need to reveal certain aspects of your past or embarrassing details of your life.
Companies should adopt this same policy when it comes to social media. After all, that’s why the public has embraced this trend—it breaks down the formal barriers. Sometimes PR professionals have a problem with this. We’re so used to crafting and controlling the messages of our clients that it’s hard to let go. It’s important to keep the dialogue honest and authentic, just as you would with any personal relationship. Don’t be afraid to let customers know the “real you.”
Most importantly, use common sense when it comes to social media. Posting company secrets or client information without their consent will get you dumped pretty quickly.
Social media is a great way to grow an existing agency/client relationship. So if your clients aren’t utilizing these tactics yet, give them some ideas on how they might be able to. By being proactive and thinking of them, it just might turn into a long-term relationship.
