Day 3: Listen with interest.
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it. Have you ever been out on a date with a person who keeps blathering on and on about himself/herself? You know the type. It’s great meeting a person who can open up and share, and they may be genuinely interesting, but fifteen minutes into the “conversation,” you’re wondering if you actually need to be there. What are the odds you’re going to agree to a second date? The other side of marketing communications is listening. And fortunately, there are some amazing tools for doing exactly that these days. If your budget is tight, something as simple as Google Alerts can do the job of letting you know when your ears should be burning, because someone’s talking about your brand on the web. If you’ve got a budget for it, the monitoring tools space has really matured in the last couple of years. Take a test drive on ScoutLabs, Radian6, Community Insights, Sysomos, Crimson Hexagon… And in addition to looking at how many and which people love your brand, or hate your brand, take advantage of seeing the other things they care about. It’s valuable intelligence that can help in your quest to win their hearts.
