Day 25: Get Their Number
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
Until you have their number, you don’t have anything.
Do you remember when you were looking for a potential partner to date that you really weren’t going anywhere until you got their number. If you could get their number, you immediately increased your opportunity for future interaction and a potential relationship.
Why Don’t You Do it Online?
What does everyone have that gives you an opportunity to influence directly? An email address.
Every website and blog should have a strategy to build an email database and provide exclusive content to that list of subscribers. If individuals are already visiting your site give them another opportunity to receive communication from you. By opting into your list, they are informing you that they want that communication and are open to the content, product and services that you provide.
By participating in email marketing you:
1. Increase the opportunity for conversions
2. Generate return customers
3. Provide the platform to up-sell and cross-sell
4. Receive feedback from your subscribers
Building an email database can be one of your most valuable resources. Having a strategy to drive traffic to your site is great. Having a clear call to action that builds your email database, converts eyeballs to potential customers.
