The Social Enthusiast

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.

“It’s not you, it’s me.”

Nobody wants to hear those five dreaded words of rejection from the one they love.  What makes it worse is that everyone knows those five words aren’t true.  Nobody really leaves a relationship with someone they genuinely think is a great catch.  Since when is being with someone out of your league a bad thing that needs to be rectified with a breakup?

That said, sometimes we do a great job of convincing the person we want to attract that maybe they should aim a little higher than us.  We sell ourselves short, and eventually talk people out of wanting to be in a relationship with us.

How does this apply to building a confident social brand?  The most common way premium affinity brands sell themselves short is by literally selling themselves short–by apologizing for or discounting their pricing.

Discounting yourself constantly in a relationship can lead to a loss of confidence from your partner.  Discounting a premium brand constantly can lead to consumers losing confidence that your product or service is genuinely worth the regular price.

Look at your brand’s copy over the course of the economic downturn. Have you been apologizing for your pricing?  Beware giving the message that you’re not really worth it.

Over time, your audience just might believe you.