Day 2: Be extraordinary
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
When you want to get someone to fall in love with you (or your brand, in the case of our 28 day experiment) step one is just to get them to notice you.
They have a ton of options out there. Odds are good that you’re going to have to compete for their attention, and do something a little unusual or extraordinary to get it.
Curiosity is one of the better starting points for any great relationship.
With the whole world going ga-ga over social media, mobile marketing and all the shiny new toys that have emerged on the marketing and advertising scene in the last several years, it’s easy to overlook the value of amazing creative.
Extraordinary creative work gets attention. It creates curiosity.
It shows up in unexpected places.
It’s an invitation to get to know you better–an invitation that promises that whatever follows, it’s not going to be boring.
So take a look at your existing creative. Is it “wow” or is it wallflower?
Nobody won the girl by being the best at blending in with the crowd.
