The Social Enthusiast

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme.  So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.

“I lost my phone number, can I borrow yours?”

“Can you give me directions to your heart?  I seemed to have lost myself in your eyes.”

“I hope you know CPR, because you take my breath away!”

There’s little proof to show that pick-up lines actually work at attracting men and women, yet many people still insist on using them.  The thing about pick-up lines is that they seem, well, phony.

Many journalists have this same complaint about public relations professionals.

Pitches that show a lack of understanding of the publication or media outlet’s target audience (for example, pitching the latest junk food to a magazine that specializes in vegan food) get tossed quickly.

Pick-up artists often play a “numbers” game—talk to as many people as they can, and odds are they will find someone who’s interested.   Journalists want to feel “special,” meaning they don’t want to be part of a 10,000 person e-mail blast, particularly if the product or service you’re pitching doesn’t relate to what they do.

So before you make a pitch, do your research.  Include the journalist’s name in the pitch.  If you know of a particular section of their publication that your product or service would be perfect for, say it.  And for goodness sake, don’t ask them if they’re tired because they’ve been running through your mind all night.