Day 15: The Social Code
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
The secret to social media can found within the social code. This code has been passed down from secret societies for hundreds of years. The execution has changed, but its foundational core has stayed the same for all these years.
OK, maybe it didn’t happen exactly like that, but I think it’s close.
Major brands, small businesses and non-profits are all excited about the potential social media can provide. They rush out to secure their name on social networking sites, add icons to their current digital and traditional assets. They then rush out of the gate like a thoroughbred on the first Saturday in May, but without knowing the social code their fast pace quickly turns into frustration.
The success of social media doesn’t come from acquiring the latest shinny object. It occurs when social media is approached like every other component of your business.
The social code starts with having a plan and goal in place. Visualizing and mapping out with success will look like.
Second, it involves being consistent with the plan that you put in place. Consistency is ultimately the key. I’ve seen way to many social ghost towns because consistency wasn’t part of their plan. They started out on fire, but over time the fire has burned out.
Social media at the end of the day still involves conversations. And like any relationship, the ones that last are those that are consistent. These successful relationship have figured out what works and do it over and over again.
If you’re wanting to see more results, give consistency a try. It’s the secret to any social code.
image by: St. Stev
