Day 12: Yes Still Means Yes
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
The three letter word that everyone likes to hear is “YES!” However, it can be the hardest commitment to get.
The biggest frustration in the digital space in when you’re not seeing the results that you would like to see. The most common mistake is not because their website doesn’t look cool or their blog lacks content, it’s often because there is no clear call to action.
What is it that you want the person to do?
Do you want them to subscribe, send to a friend or purchase your product? If there is no call to action they’re not going to do it on their own. It’s vital if you want to accomplish your business goals that you clearly call out what you want them to do.
Here are a few tips to consider when creating an effective call to action.
1. Language
Sign up Now, Download Now, Subscribe Now, Leave a Comment are all short messages that ask the visitor to do something.
2. Create a Sense of Urgency
Words like “now” and “today” are words that command an immediate response.
3. Make Sure Your Call to Action is Specific
Again, tell them exactly what you want them to do.
4. Size, Color and Position
Mixing up color, size and positioning are all effective ways to enhance your call to action.
5. Make Your Call to Action Clickable
If it’s a text link it should at least be underlined and buttons should have a 3-D look to them.
If you’re not getting the results that you are looking, check out your call to action. Make a few changes, test and see what happens.
