The Social Enthusiast

If you’re considering implementing social media as part of your marketing portfolio don’t let the fear of negativity keep you from endless opportunities.

I don’t know about you, but I could use a vacation.  Apparently, I’m not alone. Worn out from recession-related stress and scrimping, people are starting to book leisure travel again.  Just in time for National Travel and Tourism Week, which will be May 8-16, 2010.  According to the U.S. Travel Association, each U.S. household would [...]

Trying to pick a Derby winner is almost as hard as finding the perfect hat to wear to the track. (Okay, maybe it’s a tiny bit more difficult to predict who will win, but not by much).  In my last post, I examined how social media has changed the sports industry, including the Kentucky Derby.  [...]

David and I recognize that we’re  fortunate to be working as Social Media Managers at Doe-Anderson.  We have great clients who’ve trusted us to help them navigate social media and achieve their business goals.  This isn’t to say we haven’t had missteps or made mistakes.  Social media is such a new field, anyone who tells [...]

   “How can I use Twitter to increase my sales?”    “What’s the best way to reach out to my customers using Twitter?”    “What exactly is a Tweet?”     If you work in client services like I do, you probably get asked these questions on a daily basis.  (And it’s a good thing to be asked [...]

Let’s get a little zen for a minute, shall we?  Sometimes, our approach to web marketing reminds me of something Bruce Lee once said: “It’s like a finger pointing to the moon.  **THWACK!!** Don’t concentrate on the finger, or you’ll miss all that heavenly glory.” We sometimes get focused on the metrics and lose sight [...]