The Social EnthusiastSeveral years ago, online shopping was still a novelty. Now, it’s safe to say that most of the world has embraced e-tailing. In fact, online retailers earned $27 billion this past holiday season. It’s not a surprise that many retailers are using social media to communicate with consumers. One of my favorite local boutiques, General [...]
In every industry there are challenges to entering the social space, but nothing can be more stringent than the banking industry. However, if they’re willing to work through these challenges, there are banks that are using social media effectively. In every industry there are trendsetters. Here are a few ways how banks are using social [...]
If you haven’t guessed it by now, the first Saturday in May is my favorite day of the year, which is why I keep writing about all things Derby-related. But there’s another reason—I see many similarities between social media and horse racing. No, really. Let’s talk betting for a second. If you ever been to [...]
I took a public speaking class last fall, and my classmates were mostly 18 year old college freshmen. So when we had to give a quick introduction, I mentioned that I get paid to Facebook. Another student quickly responded “So do I. My boss just doesn’t know it.” **rimshot** I remember what it was like [...]
If you’re considering implementing social media as part of your marketing portfolio don’t let the fear of negativity keep you from endless opportunities.
I don’t know about you, but I could use a vacation. Apparently, I’m not alone. Worn out from recession-related stress and scrimping, people are starting to book leisure travel again. Just in time for National Travel and Tourism Week, which will be May 8-16, 2010. According to the U.S. Travel Association, each U.S. household would [...]
