Social Media Marketing


Sweet Success: Social Media and Cupcakes

“I think I know why you love cupcakes so much,” my boyfriend said to me one evening, as we were enjoying a rich vegan chocolate cupcake from Whole Foods. “Oh yeah,” I replied.  “Why do you think that is?” “Well, they’re pretty, they’re small, and they’re very ‘girly,’” he said. “They remind me of you.” [...]

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Interactive Karma

As Aesop once said, “Gratitude is the sign of noble souls.”  In today’s world, sadly, there’s often a lack of gratitude amongst us.  We all tend to focus on our latest challenge, whether it be financial frustrations, a failed relationship or restlessness in our lives.  Nevertheless, we should all take time out of our day [...]

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Style and Social Media

Several years ago, online shopping was still a novelty.  Now, it’s safe to say that most of the world has embraced e-tailing.  In fact, online retailers earned $27 billion this past holiday season.   It’s not a surprise that many retailers are using social media to communicate with consumers.  One of my favorite local boutiques, General [...]

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Social Media and the Banking Industry

In every industry there are challenges to entering the social space, but nothing can be more stringent than the banking industry. However, if they’re willing to work through these challenges, there are banks that are using social media effectively. In every industry there are trendsetters. Here are a few ways how banks are using social [...]

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Taking Bets on Social Media

If you haven’t guessed it by now, the first Saturday in May is my favorite day of the year, which is why I keep writing about all things Derby-related.  But there’s another reason—I see many similarities between social media and horse racing.  No, really.   Let’s talk betting for a second.  If you ever been to [...]

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Doing social media when you’ve lost your enthusiasm for social media

I took a public speaking class last fall, and my classmates were mostly 18 year old college freshmen.  So when we had to give a quick introduction, I mentioned that I get paid to Facebook. Another student quickly responded “So do I.  My boss just doesn’t know it.” **rimshot** I remember what it was like [...]

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