The Social EnthusiastSince the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
Let’s face it–“The [...]
When you want to get someone to fall in love with you (or your brand, in the case of our 28 day experiment) step one is just to get them to notice you.
They say absence makes the heart grow fonder and familiarity breeds contempt. Nonsense–if you want to be loved, be present first.
It can be tempting to look at social media as public relations triage. When your brand has been hit by a metaphorical Mack truck on the highway of online public discourse, it’s tempting to think that social media can swoop in like a first responder and clean up the damage.
Continuing on from last week’s coverage of BlogWorldExpo 2009. We ask Justin Levy, general manager of New Marketing Labs, what makes a confident social brand. His take? It’s about having enough confidence to be human.
Last week while we were at BlogWorldExpo 2009, we asked a few smart people what they thought made a confident social brand. I spoke with folks from agencies, from monitoring firms, and from brands. This is our first video, featuring Greg Verdino from Crayon. His take? If you’re already a confident brand, confident enough to stay true to the brand, you’re most of the way there
