The Social EnthusiastI read a ton of business-related books. If it has to do with branding, retail, or Starbucks, there’s a good chance I’ll read it. A friend of mine recently recommended that I check out “The Trump Card,” Ivanka Trump’s first book. To be clear, I’m a huge fan of Ivanka. I admire her professionalism and [...]
Setting up a Facebook Page for business correctly would be so much simpler if Facebook didn’t insist on giving users the worst advice possible during the process.
I have always thought that social media marketing lends itself to right-brained “grammar geeks.” Mainly, this is because social media marketing requires continually-generated, mostly-text, content. Copywriters, public relations peeps, and bloggers can generally churn out the verbiage as-needed. On the other hand, web analytics seemingly leans far to the left side of the brain, in the [...]
I’ve been a home improvement enthusiast since I was a teenager. I admit to being a longtime fan of decorating guru Christopher Lowell, whose show on Discovery Channel was one of my favorites for years. His theatrical background (and personality!) appealed to the theater geek in me, and his ideas and suggestions were creative, fun [...]
Growing up in south central Indiana, summertime meant many things for my family: delicious watermelon from Jackson County, the 4-H Fair and yard sales. My grandmother, who is one of the best bargain shoppers I’ve ever met, would take me “yard saling” all over our town. She had a knack for finding treasures in everyday [...]
We all knew “social media,” as a buzzword and a stand-alone job title, had a limited shelf life. As I predicted a year ago, “social media” is cooling off just as “mobile” is building a nice head of steam, in the same way that “social media” picked up on the tail end of “web 2.0″ [...]
