Public Relations


The Perfect Social Media Dashboard?

In a perfect world, what would the One Social Dashboard To Rule Them All look like? Is one dashboard with different views/user levels corresponding to different roles better? Or should we settle on best-in-class tools for specific roles?

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High Heels, a Hard Hat and the Value of Hard Work

I read a ton of business-related books.  If it has to do with branding, retail, or Starbucks, there’s a good chance I’ll read it.  A friend of mine recently recommended that I check out “The Trump Card,” Ivanka Trump’s first book. To be clear, I’m a huge fan of Ivanka.  I admire her professionalism and [...]

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How Blogging Changed My Life

A few short years ago, I was spending most of my days traipsing around the Indiana University campus, making the daily trek to Ernie Pyle Hall, otherwise known as the School of Journalism.  You could often find me there slumped behind a Mac, typing ferociously in order to meet some sort of deadline, with a [...]

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What Would Miss Manners Say?

The fine art of etiquette doesn’t seem to be appreciated as it once was.  I’ve always enjoyed reading the Miss Manners column and reading her advice to our everyday quandaries.  I’m often amazed at the topics people write in about (one recent column involved a very nosy librarian).  If Miss Manners were answering questions about [...]

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Sweet Success: Social Media and Cupcakes

“I think I know why you love cupcakes so much,” my boyfriend said to me one evening, as we were enjoying a rich vegan chocolate cupcake from Whole Foods. “Oh yeah,” I replied.  “Why do you think that is?” “Well, they’re pretty, they’re small, and they’re very ‘girly,’” he said. “They remind me of you.” [...]

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Five Tips for Making the Most of LinkedIn

I can’t stress enough how important a LinkedIn profile is.  I personally know of people who have gotten jobs, freelance work, and other opportunities based on their profile.  Here are five tips that can make your profile shine above the rest:  1.  Keep your profile up-to-date.   This might seem like a no-brainer, but you’d be surprised [...]

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