The Social Enthusiast

There are many reasons I love spring (being able to wear sandals again, dining outdoors, Waterfront Wednesday concerts are just a few examples), but I also really look forward to gardening.  Yes, gardening.  There’s something really awesome about tiny seeds developing into big, healthy plants.
But before you get to work, you’ve got to do a [...]

…because we’re not using the “b” word (personal brand).
Earlier this week, David wrote about Spring Cleaning Your Social Profiles.  I’d like to offer a slightly more personal take on the subject.
When I was in college, I wrote for our student newspaper.  As a young and eager reporter, I covered many beats, from business to campus [...]

A few short years ago, my former boss went to Todd Spencer, the CEO here at Doe-Anderson, with a simple request to leave the safe sanctuary of PR and explore the relatively new (to advertising agencies, anyway) frontier of social media.
Meanwhile, I was at a local interactive agency, poking my nose outside the door of [...]

It’s important to keep the dialogue honest and authentic, just as you would with any personal relationship. Don’t be afraid to let customers know the “real you.”

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme.  So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
“I lost my [...]

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme.  So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand.  We hope you enjoy it.
Let’s face it–“The [...]