The Social EnthusiastLast week, while driving into work, I stumbled upon a rather heated debate on a local radio morning show. Surprisingly, it wasn’t about the BP oil spill or the Joran van der Sloot case or another current event. The debate in question was about allowing children to have Facebook profiles. Several parents called into the [...]
Is a college admissions officer really going to care how you spent your Saturday night? Maybe not, but many high school students aren’t leaving anything to chance when they apply to the schools of their dreams. A recent New York Times article documented how many teens are changing their names on Facebook as a way [...]
Let’s get a little zen for a minute, shall we? Sometimes, our approach to web marketing reminds me of something Bruce Lee once said: “It’s like a finger pointing to the moon. **THWACK!!** Don’t concentrate on the finger, or you’ll miss all that heavenly glory.” We sometimes get focused on the metrics and lose sight [...]
A few short years ago, my former boss went to Todd Spencer, the CEO here at Doe-Anderson, with a simple request to leave the safe sanctuary of PR and explore the relatively new (to advertising agencies, anyway) frontier of social media. Meanwhile, I was at a local interactive agency, poking my nose outside the door [...]
This year at SEMA SHOW 2009, our client Optima Batteries invited over a dozen smart, articulate automotive enthusiasts who were active in online communities to cover the show, talk about their product and get to know the real people behind the brand.
We learned a lot, and we’ll be sharing some of those lessons soon
Let’s say a group of these brand enthusiasts wanted to hold a party to celebrate your brand, or what it stands for. Let’s say they contacted you and said “Hey, we’d like to have a big party with a few thousand people who thing your company is just great. We’ll come up with the entertainment. We’ll promote it. We’ll get as many people as we can to attend.” Would your response be “That’s great. Tell us how it goes.”?
