Online Community
Are Companies Bargain Hunting with Social Media?
Growing up in south central Indiana, summertime meant many things for my family: delicious watermelon from Jackson County, the 4-H Fair and yard sales. My grandmother, who is one of the best bargain shoppers I’ve ever met, would take me “yard saling” all over our town. She had a knack for finding treasures in everyday [...]
How Blogging Changed My Life
A few short years ago, I was spending most of my days traipsing around the Indiana University campus, making the daily trek to Ernie Pyle Hall, otherwise known as the School of Journalism. You could often find me there slumped behind a Mac, typing ferociously in order to meet some sort of deadline, with a [...]
Will Togetherville Become the Facebook for the Tween Set?
Last week, while driving into work, I stumbled upon a rather heated debate on a local radio morning show. Surprisingly, it wasn’t about the BP oil spill or the Joran van der Sloot case or another current event. The debate in question was about allowing children to have Facebook profiles. Several parents called into the [...]
Do You Need to Protect Your Online Image?
Is a college admissions officer really going to care how you spent your Saturday night? Maybe not, but many high school students aren’t leaving anything to chance when they apply to the schools of their dreams. A recent New York Times article documented how many teens are changing their names on Facebook as a way [...]
All Visitors (and All Customers) Are Not Created Equal
Let’s get a little zen for a minute, shall we? Sometimes, our approach to web marketing reminds me of something Bruce Lee once said: “It’s like a finger pointing to the moon. **THWACK!!** Don’t concentrate on the finger, or you’ll miss all that heavenly glory.” We sometimes get focused on the metrics and lose sight [...]






