The Social EnthusiastI have always thought that social media marketing lends itself to right-brained “grammar geeks.” Mainly, this is because social media marketing requires continually-generated, mostly-text, content. Copywriters, public relations peeps, and bloggers can generally churn out the verbiage as-needed. On the other hand, web analytics seemingly leans far to the left side of the brain, in the [...]
Let’s get a little zen for a minute, shall we? Sometimes, our approach to web marketing reminds me of something Bruce Lee once said: “It’s like a finger pointing to the moon. **THWACK!!** Don’t concentrate on the finger, or you’ll miss all that heavenly glory.” We sometimes get focused on the metrics and lose sight [...]
…because we’re not using the “b” word (personal brand). Earlier this week, David wrote about Spring Cleaning Your Social Profiles. I’d like to offer a slightly more personal take on the subject. When I was in college, I wrote for our student newspaper. As a young and eager reporter, I covered many beats, from business [...]
A few short years ago, my former boss went to Todd Spencer, the CEO here at Doe-Anderson, with a simple request to leave the safe sanctuary of PR and explore the relatively new (to advertising agencies, anyway) frontier of social media. Meanwhile, I was at a local interactive agency, poking my nose outside the door [...]
Have you ever been out on a date with a person who keeps blathering on and on about himself/herself? What are the odds you’re going to agree to a second date?
There is a strong tendency, when a company begins monitoring social media references to their brand, to focus almost solely on the negative mentions.
It’s often a case of “the squeaky wheel gets the grease,” and it often results in a social media engagement effort that spends all its time trying to please the unhappy people and none at all acknowledging, encouraging and rewarding the people who are talking up your brand to their friends.
