The Social EnthusiastFirst of all, I want to say thanks to the people who’ve checked out this blog since we launched it “officially” last week. Our intent here with The Social Enthusiast is to focus on process over personality. It reminds me of the difference between wild west frontiersmen, tour guides, and commercial real estate agents.
There’s nothing more disappointing than pouring your heart into a blog post, anxiously awaiting the response from your audience… and getting no response in the comments. As disappointing as that can be, bear in mind the 90-9-1 rule of social media: 90% of people in social media will be consumers-only (meaning they’ll never post or [...]
When you hear the words “online community” do you immediately think of a branded social network? A Ning network? A Facebook Fan Page? What about a discussion forum or message board? Or a corporate blog? Many times, businesses get locked into a certain model or mindset when it comes to thinking about online community sites. The truth is, there are many different models for adding a collaborative, community-building element to your brand’s web presence. It’s important to consider several different factors when deciding how to begin building your brand’s online community.
With over 26,000,000 US users as of this year, Facebook is looking like an increasingly attractive place to begin a social media marketing effort. Many companies are considering adding Facebook to their marketing toolbox. That said, I ‘m still hearing a lot of questions about the basics of corporate Facebook use. So here is a quick tipsheet to get you pointed in the right direction and clear up a few common misconceptions.
