The Social Enthusiast

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
Do you remember your [...]

The secret to social media can found within the social code. This code has been passed down from secret societies for hundreds of years. The execution has changed, but its foundational core has stayed the same for all these years.

It’s important to keep the dialogue honest and authentic, just as you would with any personal relationship. Don’t be afraid to let customers know the “real you.”

Monday, PR guy and fellow highly-caffeinated person Jeremy Pepper posted a few thoughts on using bloggers as a means, not an end unto themselves. I’d encourage you to bop on over there and read it if you haven’t already, but the part that was swirling around in my head in particular was the part about “blogger junkets,” the “pay me mentality” and what might be, for lack of a better and less touchy-feely term, a sustainable model for brands and bloggers to work together.

Everybody has an iPhone, and every corporation thinks they need to have an app! However, the real question is, “does your brand really need an iPhone app?” With the increasing rise in popularity of the iPhone, its easy to think that the only way to reach the consumer is through the latest and hottest trend. Sounds good, but before you run off and spend thousands of dollars having an app designed for you, it would help to answer a few questions.

Let’s say a group of these brand enthusiasts wanted to hold a party to celebrate your brand, or what it stands for. Let’s say they contacted you and said “Hey, we’d like to have a big party with a few thousand people who thing your company is just great. We’ll come up with the entertainment. We’ll promote it. We’ll get as many people as we can to attend.” Would your response be “That’s great. Tell us how it goes.”?