The Social EnthusiastTrying to pick a Derby winner is almost as hard as finding the perfect hat to wear to the track. (Okay, maybe it’s a tiny bit more difficult to predict who will win, but not by much). In my last post, I examined how social media has changed the sports industry, including the Kentucky Derby. [...]
Let’s get a little zen for a minute, shall we? Sometimes, our approach to web marketing reminds me of something Bruce Lee once said: “It’s like a finger pointing to the moon. **THWACK!!** Don’t concentrate on the finger, or you’ll miss all that heavenly glory.” We sometimes get focused on the metrics and lose sight [...]
Image by supivas via Flickr The key to healthy living is making sure you exercise and eat a healthy diet. It would be great if we could maintain our shape and health by just eating sweets all the time, but we know it doesn’t work that way. Developing a digital strategy is like eating healthy. [...]
A few short years ago, my former boss went to Todd Spencer, the CEO here at Doe-Anderson, with a simple request to leave the safe sanctuary of PR and explore the relatively new (to advertising agencies, anyway) frontier of social media. Meanwhile, I was at a local interactive agency, poking my nose outside the door [...]
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy [...]
