The Social EnthusiastDavid and I are back from this year’s BlogWorldExpo. I had a great time, learned a lot and got the opportunity to meet several people in real life that I’d previously only known online. We did manage to snag a few smart folks and ask them our big question: “What makes a confident social brand?” I’ll be posting the answers in video form here later this week
… and we’re totally stoked! BlogWorldExpo is going to be a great opportunity for David and I to get inspired by the best-in-breed work going on in the world of blogging, new media and social media.
But we’re not forgetting about you guys…
We’re hereby instituting The Recycle Bin. With respect to Geoff Livingston, it’s like the Buzz Bin, but way less original. Only the best posts from the last week on the topics we cover here at TSE. This edition covers getting unstuck, creating procedure lists, finding a corporate blogging voice, and the role of uncensored blogging in corporate communications.
The most important thing on any blog is it’s content. Without valuable content your blog will never accomplish its goals. One of the ways to make sure that you’re creating high value content is by developing and following an editorial calendar.
Gone are the days of the mentality, “if you build it they will come.” It takes a lot of hard work, dedication and patience to build a blog that generates a high volume of traffic. However, with a little strategy and consistency you’ll begin to see measureable results. Here are a few recommended strategies. Set [...]
There’s nothing more disappointing than pouring your heart into a blog post, anxiously awaiting the response from your audience… and getting no response in the comments. As disappointing as that can be, bear in mind the 90-9-1 rule of social media: 90% of people in social media will be consumers-only (meaning they’ll never post or [...]
