The Social Enthusiast… and we’re totally stoked! BlogWorldExpo is going to be a great opportunity for David and I to get inspired by the best-in-breed work going on in the world of blogging, new media and social media.
But we’re not forgetting about you guys…
We’re hereby instituting The Recycle Bin. With respect to Geoff Livingston, it’s like the Buzz Bin, but way less original. Only the best posts from the last week on the topics we cover here at TSE. This edition covers getting unstuck, creating procedure lists, finding a corporate blogging voice, and the role of uncensored blogging in corporate communications.
The most important thing on any blog is it’s content. Without valuable content your blog will never accomplish its goals. One of the ways to make sure that you’re creating high value content is by developing and following an editorial calendar.
Gone are the days of the mentality, “if you build it they will come.” It takes a lot of hard work, dedication and patience to build a blog that generates a high volume of traffic. However, with a little strategy and consistency you’ll begin to see measureable results.
Here are a few recommended strategies.
Set a Goal
If [...]
There’s nothing more disappointing than pouring your heart into a blog post, anxiously awaiting the response from your audience… and getting no response in the comments.
As disappointing as that can be, bear in mind the 90-9-1 rule of social media:
90% of people in social media will be consumers-only (meaning they’ll never post or comment)
9% will [...]
A corporate blog is often the first step in adding social media to your marketing communications plan. It’s a good choice–there’s a relatively high level of control, a relatively low level of risk, and there are plenty of low-cost or free options from a technology perspective.
Even so, it can be pretty nerve-wracking when you’re just [...]
