The Social EnthusiastSince the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
“I lost my [...]
Monday, PR guy and fellow highly-caffeinated person Jeremy Pepper posted a few thoughts on using bloggers as a means, not an end unto themselves. I’d encourage you to bop on over there and read it if you haven’t already, but the part that was swirling around in my head in particular was the part about “blogger junkets,” the “pay me mentality” and what might be, for lack of a better and less touchy-feely term, a sustainable model for brands and bloggers to work together.
David and I are back from this year’s BlogWorldExpo. I had a great time, learned a lot and got the opportunity to meet several people in real life that I’d previously only known online. We did manage to snag a few smart folks and ask them our big question: “What makes a confident social brand?” I’ll be posting the answers in video form here later this week
… and we’re totally stoked! BlogWorldExpo is going to be a great opportunity for David and I to get inspired by the best-in-breed work going on in the world of blogging, new media and social media.
But we’re not forgetting about you guys…
We’re hereby instituting The Recycle Bin. With respect to Geoff Livingston, it’s like the Buzz Bin, but way less original. Only the best posts from the last week on the topics we cover here at TSE. This edition covers getting unstuck, creating procedure lists, finding a corporate blogging voice, and the role of uncensored blogging in corporate communications.
The most important thing on any blog is it’s content. Without valuable content your blog will never accomplish its goals. One of the ways to make sure that you’re creating high value content is by developing and following an editorial calendar.
