The Social EnthusiastThere are many reasons I love spring (being able to wear sandals again, dining outdoors, Waterfront Wednesday concerts are just a few examples), but I also really look forward to gardening. Yes, gardening. There’s something really awesome about tiny seeds developing into big, healthy plants.
But before you get to work, you’ve got to do a [...]
One of the most effective ways to communicate with your customers is through a corporate blog. Being able to provide useful content to your readers can be effective in creating brand awareness, thought leadership, as well as provide opportunities for your content and ideas to be shared across social media platforms.
However, many corporate blogs are [...]
Today would have been the 106th birthday of Theodor Geisel, better known as Dr. Seuss.
Supposedly, The Cat in the Hat was the result of an editor giving Seuss a list of 348 first grade reading level words, asking him to cut the list to 250, and write an irresistible children’s book using only those words.
Geisel managed to [...]
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
“I lost my [...]
Monday, PR guy and fellow highly-caffeinated person Jeremy Pepper posted a few thoughts on using bloggers as a means, not an end unto themselves. I’d encourage you to bop on over there and read it if you haven’t already, but the part that was swirling around in my head in particular was the part about “blogger junkets,” the “pay me mentality” and what might be, for lack of a better and less touchy-feely term, a sustainable model for brands and bloggers to work together.
David and I are back from this year’s BlogWorldExpo. I had a great time, learned a lot and got the opportunity to meet several people in real life that I’d previously only known online. We did manage to snag a few smart folks and ask them our big question: “What makes a confident social brand?” I’ll be posting the answers in video form here later this week
