The Social EnthusiastDavid and I recognize that we’re fortunate to be working as Social Media Managers at Doe-Anderson. We have great clients who’ve trusted us to help them navigate social media and achieve their business goals. This isn’t to say we haven’t had missteps or made mistakes. Social media is such a new field, anyone who tells [...]
Let’s get a little zen for a minute, shall we? Sometimes, our approach to web marketing reminds me of something Bruce Lee once said: “It’s like a finger pointing to the moon. **THWACK!!** Don’t concentrate on the finger, or you’ll miss all that heavenly glory.” We sometimes get focused on the metrics and lose sight [...]
Yesterday, Kama posted about how the spring weather we’re finally seeing here in the Ohio valley is getting her excited about gardening. My mom was an avid gardener as well, and gardening makes a great metaphor for your social media efforts. Site selection, when you’re gardening, means finding the space with the best combination [...]
A few short years ago, my former boss went to Todd Spencer, the CEO here at Doe-Anderson, with a simple request to leave the safe sanctuary of PR and explore the relatively new (to advertising agencies, anyway) frontier of social media. Meanwhile, I was at a local interactive agency, poking my nose outside the door [...]
Today would have been the 106th birthday of Theodor Geisel, better known as Dr. Seuss. Supposedly, The Cat in the Hat was the result of an editor giving Seuss a list of 348 first grade reading level words, asking him to cut the list to 250, and write an irresistible children’s book using only those words. Geisel [...]
Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it. “It’s not [...]
