Author Archive
When Nerds Collide: Social Media + Analytics
I have always thought that social media marketing lends itself to right-brained “grammar geeks.” Mainly, this is because social media marketing requires continually-generated, mostly-text, content. Copywriters, public relations peeps, and bloggers can generally churn out the verbiage as-needed. On the other hand, web analytics seemingly leans far to the left side of the brain, in the [...]
What Christopher Lowell Can Teach You About Business Blogging
I’ve been a home improvement enthusiast since I was a teenager. I admit to being a longtime fan of decorating guru Christopher Lowell, whose show on Discovery Channel was one of my favorites for years. His theatrical background (and personality!) appealed to the theater geek in me, and his ideas and suggestions were creative, fun [...]
Doing social media when you’ve lost your enthusiasm for social media
I took a public speaking class last fall, and my classmates were mostly 18 year old college freshmen. So when we had to give a quick introduction, I mentioned that I get paid to Facebook. Another student quickly responded “So do I. My boss just doesn’t know it.” **rimshot** I remember what it was like [...]
Social Media and the Travel Industry
I don’t know about you, but I could use a vacation. Apparently, I’m not alone. Worn out from recession-related stress and scrimping, people are starting to book leisure travel again. Just in time for National Travel and Tourism Week, which will be May 8-16, 2010. According to the U.S. Travel Association, each U.S. household would [...]






