The Social Enthusiast

Setting up a Facebook Page for business correctly would be so much simpler if Facebook didn’t insist on giving users the worst advice possible during the process.

I have always thought that social media marketing lends itself to right-brained “grammar geeks.”  Mainly, this is because social media marketing requires continually-generated, mostly-text, content.   Copywriters, public relations peeps, and bloggers can generally churn out the verbiage as-needed. On the other hand, web analytics seemingly leans far to the left side of the brain, in the [...]

I’ve been a home improvement enthusiast since I was a teenager.  I admit to being a longtime fan of decorating guru Christopher Lowell, whose show on Discovery Channel was one of my favorites for years. His theatrical background (and personality!) appealed to the theater geek in me, and his ideas and suggestions were creative, fun [...]

We all knew “social media,” as a buzzword and a stand-alone job title, had a limited shelf life. As I predicted a year ago, “social media” is cooling off just as “mobile” is building a nice head of steam, in the same way that “social media” picked up on the tail end of “web 2.0″ [...]

I took a public speaking class last fall, and my classmates were mostly 18 year old college freshmen.  So when we had to give a quick introduction, I mentioned that I get paid to Facebook. Another student quickly responded “So do I.  My boss just doesn’t know it.” **rimshot** I remember what it was like [...]

I don’t know about you, but I could use a vacation.  Apparently, I’m not alone. Worn out from recession-related stress and scrimping, people are starting to book leisure travel again.  Just in time for National Travel and Tourism Week, which will be May 8-16, 2010.  According to the U.S. Travel Association, each U.S. household would [...]