Author Archive

Site Selection: Deciding Where to Spend Your Time

Yesterday, Kama posted about how the spring weather we’re finally seeing here in the Ohio valley is getting her excited about gardening.
My mom was an avid gardener as well, and gardening makes a great metaphor for your social media efforts.   Site selection, when you’re gardening, means finding the space with the best combination of [...]

The days of “exploring” social media are over. Deal with it.

A few short years ago, my former boss went to Todd Spencer, the CEO here at Doe-Anderson, with a simple request to leave the safe sanctuary of PR and explore the relatively new (to advertising agencies, anyway) frontier of social media.
Meanwhile, I was at a local interactive agency, poking my nose outside the door of [...]

Happy Birthday, Dr. Seuss.

Today would have been the 106th birthday of Theodor Geisel, better known as Dr. Seuss.
Supposedly, The Cat in the Hat was the result of an editor giving Seuss a list of 348 first grade reading level words, asking him to cut the list to 250, and write an irresistible children’s book using only those words.
Geisel managed to [...]

Day 23: Don’t sell yourself short.

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
“It’s not you, [...]

Day 17: Surprises can backfire.

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
Ever plan a romantic [...]

Day 16: You Can’t Dance Unless Somebody Leads

Since the core of what we do at Doe-Anderson is building relationships between consumers and brands, we thought it would be cool to use relationships as a theme. So in honor of Valentine’s Day, all this month we’ll be sharing 28 Days to Make People Fall in Love with Your Brand. We hope you enjoy it.
Do you remember your [...]